Tailor'ed Media - Why Outdoor

	Tailor'ed Media
Non-Traditional Outdoor Advertising

Tailor'ed Media

Non-Traditional Outdoor Advertising

		Why Outdoor?
.	Because it’s in your face, and it’s always there! Outdoor advertising is more than just a staple in an earnest advertising toolkit. Outdoor ads are also gaining in the popular consciousness. Outdoor (Formats) have evolved and are more eye-catching and interactive than ever. They can look great in new ways, and they cannot be deleted, or otherwise edited away. The public finds formats that are funny, engaging, even visually stunning, and they can have a remarkable impact on a marketing campaign's access and success. The low cost per thousand (CPM) compares well to other advertising media. The low CPM for and the range of formats makes it easy to plug outdoor into larger media plans
	Why Tailor'ed Media?
.	We want our clients to be seen and seen frequently. Tailor’ed Media uses every aspect of our outdoor advertising formats to focus on reaching the right, audience for our clients, and we use the appropriate ones for each purpose and population. Tailor’ed Media is a client resource, able to recommend media strategies that are specific to the target audiences
-	Media buyers consider three major factors when purchasing advertising:
	1. Reach: the percent of the population that will see your message. 2. Frequency: the average number of times people will see your message. 3. CPM, or cost per thousand: the cost to reach one thousand people.
	Outdoor Advertising is great at putting people into the media focus. Outdoor Advertising is known and used for: Creating Awareness / Branding / Reminding / Creating Momentum Generating A Response / Reaching Influencers / Supporting Other Media
Outdoor Advertising VS. All Other Advertising

Why Outdoor?

Because it’s in your face, and it’s always there! Outdoor advertising is more than just a staple in an earnest advertising toolkit. Outdoor ads are also gaining in the popular consciousness. Outdoor (Formats) have evolved and are more eye-catching and interactive than ever. They can look great in new ways, and they cannot be deleted, or otherwise edited away. The public finds formats that are funny, engaging, even visually stunning, and they can have a remarkable impact on a marketing campaign's access and success. The low cost per thousand (CPM) compares well to other advertising media. The low CPM for and the range of formats makes it easy to plug outdoor into larger media plans

Why Tailor'ed Media?

We want our clients to be seen and seen frequently.
Tailor’ed Media uses every aspect of our outdoor advertising formats to focus on reaching the right, audience for our clients, and we use the appropriate ones for each purpose and population. Tailor’ed Media is a client resource, able to recommend media strategies that are specific to the target audiences

Media buyers consider three major factors when purchasing advertising:

1. Reach: the percent of the population that will see your message.
2. Frequency: the average number of times people will see your message.
3. CPM, or cost per thousand: the cost to reach one thousand people.

Outdoor Advertising is great at putting people into the media focus.
Outdoor Advertising is known and used for:
Creating Awareness / Branding / Reminding / Creating Momentum
Generating A Response / Reaching Influencers / Supporting Other Media

Outdoor Advertising VS. All Other Advertising Stats

Contact Tailor'ed Media	Sources:	OAAA, Arbitron, Neilsen, T.A.B, Media Dynamics Inc, TV-Dimensions 2003 - Telmar Outdoor Synergy, Allegheny Airport Authority

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