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OUTDOOR ADVERTISING: NEW YORK CITY / NORTH NEW JERSEY / PITTSBURGH
MAIN WHY OUTDOOR? NYC NORTH NJ PITTSBURGH MULTICULTURAL CONTACT

 

Outdoor advertising is more than just a staple in an earnest advertising toolkit.
Outdoor advertising formats have evolved over the years and are more eye-catching and interactive than ever.
They can look great in new ways, and they cannot be deleted, or otherwise edited away.
ooh stats  
Outdoor Advertising is known and used for:
Branding / Reminding
Creating Awareness / Generating A Response
Reaching Influencers / Creating Momentum
Supporting Other Media
 
 
People react to outdoor displays that are humorous and engaging which usually grabs a potential consumers attention and can be key to a marketing campaign's access and success. The low cost per thousand (CPM) compares well to other advertising media. The low CPM for and the range of formats makes it easy to plug outdoor into larger media plans. Outdoor Advertising is great at putting people into the media focus.
 
3 Major factors are considered when purchasing advertising. Our assets allow advertisers to target a specific audience and the areas that they need to reach.
1. Reach: the percent of the population that will see your message.  
2. Frequency: the average number of times people will see your message. It's that simple. That's the focus.
3. CPM, or cost per thousand: the cost to reach one thousand people.  
 
Informational Sources:
OAAA, TV-Dimensions 2003 - Telmar Outdoor Synergy, T.A.B, Arbitron, Neilsen, Media Dynamics Inc

 

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